Principle 1 - Accountability
AC is responsible for personal information under its control. In that regard, it has designated a Privacy Officer to ensure GUESTSERVE complies with these Ten Privacy Principles. To inquire about GS's privacy practices, provide feedback or comments or inquiry about access to your personal information, please contact:

Principle 2 - Identifying Purposes
GUESTSERVE shall identify the purposes for which personal information is collected at or before the time such information is collected. When visiting our Site, as a practice, user sessions are logged but not linked to any personally identifiable information. You remain anonymous unless GUESTSERVE deems it necessary to identify you for the purpose of protecting our service, site, users, or others.

The personal information collected on this Site will be used to operate the Site and to provide the service(s) or carry out the transaction(s) you have requested. The only information collected that is used to identify you is that which you give voluntarily. When you submit a question or comment, you may be asked for your name and/or email address, or other information. This information is only used to process and respond to your question or comment. The personal information you submit through the Site is secure once it reaches the GUESTSERVE server.

As GUESTSERVE collects and hosts Customer data on behalf of our Clients, this data remains the exclusive property of our Clients. Unless we have explicit instructions to do so by the Client, we do not rent, trade, or otherwise disclose client data in any format (electronic or other) to any of our other Clients, nor to any third party - individual, company or organization.

It is the exclusive responsibility of the Client to ensure that each of the Customer records contained within their data set was consented to, be collected for the purpose(s) intended as detailed in the section of the Federal Act and in PIPEDA covering the collection, use and disclosure of personal information.

Principle 3 - Consent
The knowledge and consent of GUESTSERVE Clients are required for the collection, use and disclosure of personal information, except where required or permitted by law. By accessing the Site, you are consenting to the information collection and use practices described in this privacy statement.

Collecting information on behalf of our Clients
It is the exclusive responsibility of the Client to ensure that each of the customer records contained within their data set was consented to, be collected for the purpose(s) intended as detailed in the section of the Federal Act and in PIPEDA covering the collection, use and disclosure of personal information. We only collect, use, and disclose your personal information on direct instructions from our Client, except where otherwise permitted by law.

It is always your choice whether or not you consent to the Client instructing us to manage your personal information. However, a decision to withhold certain, or all, personal information may restrict or prevent us from providing the services to you as instructed by our Client. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. To withdraw your consent, simply contact the Client and advise them of what personal information you no longer wish stored.

Principle 4 - Limiting Collection
GUESTSERVE is privileged to have been delivering exceptional e-business services for more than a decade. To make this possible, there are a number of ways we gather personal information; for which the purpose, circumstances, retention and safekeeping are determined in advance. Personal information shall be retained as long as necessary to provide the services requested and fulfill all administrative requirements resulting from your request. The collection of personal information shall be limited to that which is necessary for the purposes identified by GUESTSERVE. Personal Information shall be collected by fair and lawful means.

Principle 5 - Limiting Use, Disclosure and Retention
Your name, email address or any other information you may have shared, or choose to share with us in the future, will never be sold, traded, rented, given away or used for any other purpose than to provide you with the information or services you have requested or is required by law.

Personal information shall not be used or disclosed for purposes other than those for which it was collected, except with the consent of our Client or as required by law. Personal information shall only be retained as long as necessary for the fulfillment of those purposes.

GUESTSERVE may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on GUESTSERVE or its Site; (b) protect and defend the rights or property of GUESTSERVE and our family of Sites; or (c) act in urgent circumstances to protect the personal safety of GUESTSERVE employees or agents, users of GUESTSERVE products or services, or members of the public.

The length of time we retain personal information varies depending on the purpose for which it was collected and used. When your personal information is no longer needed we have procedures to either destroy, delete, erase or convert it to an anonymous form.

Principle 6 - Accuracy
Personal information shall be as accurate, complete and up-to-date as is necessary for the purposes for which it is used. GUESTSERVE permits real time access to the customer database to make changes or deletions to personal information.

Collecting information on behalf of our Clients
It is the exclusive responsibility of the Client to ensure that each of the customer records contained within their data set is as accurate, complete and up-to-date. To make changes to your personal information records, contact the Client.

Principle 7 - Safeguarding Information

Secure Infrastructure
GUESTSERVE has invested significantly in a hardware infrastructure that embraces the highest standards available to protect the security of its Clients' databases (which includes the personal information of individuals collected and processed through the Web Registration Sites). For security and reliability, all sites are hosted on LINUX systems with no external terminal users. For maximum uptime and to guard against catastrophic circumstances (i.e. fire, server connectivity failure, etc), we provide quadruple redundant servers located in geographically different locations.

Our server systems are located in a highly secured facility with 24/7 manned security personnel, constantly monitored by a team of technicians trained in systems management, intrusion detection and network oversight, protected by fire suppression and other disaster preventions, provisioned with an extraordinary uninterrupted power supply system along with two room-filling diesel-powered backups. Our various proprietary computer software systems and Web Registration Sites have also been carefully developed. We audit our procedures and security measures regularly to ensure that they are being properly administered and that they remain effective and appropriate. Only authorized individuals have access to the information provided by our Clients and their Customers. Any particularly sensitive information, such as a Customer's credit card number, is encrypted prior to transmission.

Secure Socket Layer (SSL)
Each Web Registration Site that GUESTSERVE hosts for a Client that 'processes' financial or credit card information of individuals is developed using the industry standard SSL encryption technology.

Principle 8 - Openness
GUESTSERVE shall make readily available to its Clients specific information about its policies and practices relating to the management of Personal Information.

Principle 9 - Individual Access
Upon making a request in accordance with this Policy, an GUESTSERVE Client shall be informed of the existence, use and disclosure of his or her personal information and shall be given access to that information. A Client shall be able to challenge the accuracy and completeness of the information and have it amended as appropriate.

Principle 10 - Challenging Compliance
Any GUESTSERVE Client shall be able to address a challenge concerning compliance with these Ten Privacy Principles to GUESTSERVE's Privacy Officer:

Use of Cookies
Cookies are simple text files that web browsers place on computer hard drives when sites are visited. Cookies cannot damage files, nor can they read information from a user's hard drive. GUESTSERVE uses cookies to help us measure the number of visits, average time spent, page views, selections made for reservations or shopping carts and other statistics relating to the use of our Site. Our Cookies pose no security risk to you, as they contain no personal information, only a special string that tells the service that you are a past user of the Site. No personal information is stored within the Cookies and is set to expire when you close your browser.

Other Web Sites
GUESTSERVE and its associate companies/services may include links to other third party sites that are not governed by this privacy statement. GUESTSERVE shall not be responsible for the privacy practices of other third party web sites. We therefore suggest that you examine the privacy policies or statements of those sites to better acquaint yourself with their information collection, use and disclosure practices.

Contact Us
If you have questions, concerns, or complaints about the privacy of your personal information collected and managed for us or by us on behalf of our Clients, you may contact us at the address listed below. If a complaint is found to be justified, appropriate measures will be taken including, if necessary, amending our practices and procedures.

GUESTSERVE reserves the right to update or modify this Privacy Statement at any time. GUESTSERVE, and all of their affiliated operations, assumes no liability for interpretation, alteration or misuse of information transmitted over the Internet.